Branding Insights
Are you in the process of building your corporate identity? It might seem simple, but sometimes there’s more to branding than meets the eye. For instance, you have to place yourself in the shoes of your clients and customers. What sort of image would they be attracted to? With the following six blogs, you’ll finally…
Read MoreFirst of all, lets review the use of a mascot logo and mascot logo design. A mascot logo is important for the creation of your brand identity. It is what people associate you with. Think of the Pillsbury guy and you’ll understand exactly what we mean. A mascot can be an animal, person, or thing adopted…
Read MoreThis is a repost of an old blog that we thought would be helpful again. The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an…
Read MoreNo matter what company you look at, chances are that they have a mascot. Your mascot logo design is the face of your company. It is what everyone thinks of when they think of you. So what is a mascot? A mascot is an animal, person, or thing adopted by a group (team, company, organization,…
Read MoreBrands can be built up in an instant, and destroyed just as quickly. But “overnight success” isn’t really a good goal for a brand to have. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people than some flash in the pan fad, that’s…
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