A Glossary of Brand – A light-hearted look at brand creation Brandiose – A glaringly obvious overestimation of a brand’s unimportance in the world. Also referred to as Delusions of Brandeur Brandwidth – The maximum amount of potential the brand can reach. Mathematically equivalent to the number of Facebook “likes” a brand’s page may garner.…

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A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. Thus brand creation is important.

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