Improving Your Web Design to Increase Customers

When it comes to your website, a flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. In order to maintain your current customers and attract new customers, your Orlando web design must improve in certain areas.

Building a Website with SEO in Mind When you’re doing marketing, you should always have your buyer persona in mind. If you write for your target audience, you should be able to boost your client list. However, you should also keep Search Engine Optimization (SEO) in mind when you’re building your website. Otherwise, you’d have great content but a cluttered website that no one wants to visit. The biggest SEO mistake you can make when you’re creating a website is to not think about SEO until it’s too late. Everything from the structure of your website to the meta description of your website pages is significant and should be taken into consideration. Without these important SEO efforts, no one would ever be able to find you on the internet or think you are trustworthy if they run across your site.

You Must Include Commonly Searched Keywords For your Orlando web design, it is highly crucial that you figure out what the most commonly searched keywords are in your business or field and be sure to include them in your site through your page titles, images (in the alt-text), and even in your blogs. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work their way naturally into your website’s pages. For instance, this is what Google had to say about keywords, “In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.” In other words, be sure to use keywords relevant to your site and your content and don’t overuse the same keyword over and over. Mix them up.

Create a Better URL Structure Your URL structure matters a lot when it comes to your Orlando web design. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority. Search Engines prefer URLs that make it easy to understand what your page content is all about. A general rule to follow when creating your new URLs is to use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. On the other hand, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered.

Implement Responsive Web Design When it comes to an Orlando web design, a Responsive Web Design (RWD) is essential because it helps deliver a great search and browsing experience to mobile users. With RWD, all your website’s URLs are the same across all devices, and they all serve up the same HTML code. This means that the only thing that changes across devices with RWD is the styling (which is controlled by CSS). This configuration also makes it easier for Google to crawl your pages and retrieve your content. So it’s a win-win situation.

When you’re working on improving your Orlando web design in order to increase your customers, be sure to implement this useful checklist.

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