Your website should be your main marketing and branding vehicle no matter what kind of business you run. After all, if you want to be found on the Internet, then your website is the key to doing so. Of course, you have social media to market with, but your website remains your number one representative.…

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Having a website alone isn’t the key to great results. Instead, it’s the ability to turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist; it needs to perform. It needs to attract visitors, educate them and…

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The new year is just a few weeks away, and while most of us have implemented many new changes when it came to web design, next year will have new and improved web design trends. So if you’re curious what those trends are and want to make your site the best it can be in…

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When it comes to your website, a flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. In order…

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In this day and age, people use many devices to access the web. As a result, if you want to win the trust of potential customers and leads, then you should work to optimize your website so that it is mobile-friendly. After all, people go on desktop computers, laptops, smartphones, and tablets, and even browse…

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A research study was commissioned by Hubspot in conjunction with MIT to look at the state of the multi-trillion dollar world of ecommerce marketers. Some interesting conclusions from the data are less encouraging than others. This blog was published a year ago highlighting this study. We have republished this blog with 2015 tips and trends.…

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Over the last decade of SEO, we’ve seen remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages using SEO Page Analysis; and in how marketers effectively influence the engines to send them traffic. But, in spite of these monumental shifts, a shocking amount of misinformation…

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With more and more people using smartphones and other mobile devices, it is crucial for every organization to use Responsive Web Design (RWD) for their websites because it allows their sites to be automatically displayed on any system, no matter what the screen size is. In this fast evolving era, more than 20% of Google…

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Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. So what does this mean? Almost every organization needs a mobile version of their website. In the past organizations would have two…

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