Branding Insights

10 Essential Steps to Your Brand Development Strategy

By Jack Manhire | January 19, 2017

The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…

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How to Stay Consistent with Your Corporate Identity

By Jack Manhire | January 11, 2017

Corporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…

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Corporate Storytelling: Why Brand Needs Story

By Jack Manhire | November 8, 2016

Story crosses borders, reconciling supposed opposites, and eroding false distinctions. What works in entertainment works just as well for B2C and B2B brands and communications. Think about it, people love stories! As human beings, we share stories every single day (unless we are hermits and live alone in the mountains). Gossip is a form of…

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4 Most Vital Steps for Your Brand Identity Development

By Jack Manhire | November 6, 2016

Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…

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Your Personalization Guide to Better Brand Development

By Jack Manhire | November 3, 2016

Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According…

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