Inbound marketing has become a major factor in any successful marketing program. It is important that your marketing strategy include a person(s), either as part of your organizational staff and/or external sourcing from an inbound marketing agency and maintain knowledge leadership with respect to these trends, new strategies, and case studies. This blog actually presents several blogs that can help achieve these requirements.

thumbsupGet Found using Inbound Marketing – The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

The 8 Fundamentals for a Successful Inbound Marketing Strategy – An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than marketing. To succeed, you must learn the strategies and practices that work best in 2014.

A deep understanding of inbound best practices is vital to the growth and success of your business. No matter how busy you are, you simply can’t ignore the importance of marketing your brand effectively. Take a look at the eight most important things every entrepreneur needs to know about inbound marketing.


How to Research Blog Topics: A Step-by-Step Process – Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal — all external validation that shows you know your stuff. But doing research can be very time consuming if you’re not sure what you should be looking for and how to look for it.

57 Basic Marketing Analytics Terms Everyone Should Know  – When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you’re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you’ll find different terms for the same metric. In the midst of analyzing your marketing, decoding the terminology you’re coming across should be the last thing you spend energy on.

Google’s Sitelinks Search Box: What You Need to Know – Several months ago, Google announced a new sitelinks search box. Almost immediately, the sitelinks search box markup became one of the fastest growing Schema implementations on the web.

google2-1A Universal SEO Strategy Audit in 5 Steps – Whiteboard Friday – When it comes to building an SEO strategy, many marketers (especially those who don’t spend a significant amount of time with SEO) start off by asking a few key questions. That’s a good start, but only if you’re asking the right questions. In today’s Whiteboard Friday, Rand puts the usual suspects on the chopping block, showing us the five things we should really be looking into when formulating our SEO strategy.

Know What Your Audience Wants Before Investing in Content Creation and Marketing  – Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we actually go through the effort to create it. In today’s Whiteboard Friday, Rand (along with his stick-figure friends Rainy Bill and Hailstorm Hal) explains how we can stack our own decks in our favor with that knowledge.

twitter2Twitter Experiencing Massive Growth: New Research – Is Twitter part of your social marketing mix? Are you wondering about Twitter’s growth potential? Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities. In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

How to Create a Deep Connection with Your Prospects and Customers – If you intend to sell something — to ask for someone’s hard-earned money and irreplaceable time — you must begin by seeing (and honoring) who they are. You need to know them as well as you know yourself, as well as you know your family and closest friends.

9 Things Great Writers Do Every Day  – You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them read is actually really difficult for you to write.

Thankfully, through the sheer power of habits, you can get to the point where creating awesome content comes naturally. Habits have the uncanny ability to stick with you. They’re a pain to implement, but they flow effortlessly after that. In the interest of making your tough job a little bit easier, here are a few daily habits that will make your content much better. Remember, these are daily habits. Skip the weekend if you want, but be sure to put these into practice during the days that you’re expected to produce content.


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