This blog presents core elements of providing, both internal and external, Social Media Marketing Services  to improve your marketing from several top brands.

gearsCore Element #1: Social Media Strategy – make sure you have a detailed plan to reach out to your targeted audience(s). It is important to develop a detailed strategic approach for each of your different target buyers’ audience. This include demographics and psychographics. The following elements should be considered when developing your strategy. Not all of these may exist be available, or have the resources to develop for every business/product buyer profile.

  • Audience targeting
  • Strategy Creation
  • Content Creation
  • Video Production
  • Link Building
  • Geo-Specific Targeting
  • Profile/Page Optimization
  • SEO Research
  • Case Studies
  • Profile/Persona creation
  • Competitor Analysis

Use geo-specific targeting so local customers that have the best likelihood of using your services are reached.

Create a game plan and stick to it: If you have no execution strategy, your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least.

When Planning treat each channel as an individual entity: Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.

Core Element #2: Social Metrics – need to be able to establish total visibility to your social engagement. One of the strengths of utilizing social media marketing services is that you are able to target specific potential targeted buyers and measure/trace social reach. Besides typical social media metrics, you should also strive to have implemented:

  • Reputation Monitoring
  • Social Reach and Growth
  • Opportunity Analysis
  • ROI Reporting

Creating a strategy and managing your campaign is an important part of a social media marketing company, but it is also important to monitor the success of the campaign and make adjustments as necessary. The best social media marketing services monitor your online reputation, making sure your brand is being viewed favorably and quickly jumping on any negative comments or reports.

Embrace mishaps: We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.

Core Element #3: Measure Your Success – inspect and improve your campaigns. You need to be able to access detailed metrics for each of your specific Social Media campaigns. At all levels of management (especially marketing and sales) results should be tracked for both SEO and PPC search campaigns.

peopleTrack and Talk: Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business. Various teams like client services and sales might have stellar ideas for social since they are the people who communicate with prospects and customers on a daily basis.

You may enjoy this blog on Social Media Marketing Services.


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