Social Media Marketing: 5 Social Media Promotion Ideas
For a while, pictures were the big thing on the internet. Businesses could attract a lot of customers/clients by sharing intriguing, relevant photos on various social media channels. This made for great marketing. Potential leads liked business pages based on the interesting content being shared through both images and text. They even transformed into leads through taking advantage of promotional offers that were shared in photos. And while sharing pictures on social media for marketing purposes is still important to this day, videos are on the rise. More and more social media platforms are integrating videos. This is leading businesses to realize that the use of video marketing is necessary if they want to capture the attention of people in the modern day. As a result, we are listing the five most useful social media promotion ideas that your business can benefit from today.
Instagram This is one of the best social media promotion ideas people are relying on to market their work. You can capture and share the world’s moments with this channel. Instagram is a free and simple way to share your life’s most interesting moments and keep up with other people. Take a picture or video, then customize it with filters and creative tools. Post it on Instagram and share instantly on Facebook, Twitter, Tumblr and more. You can find people to follow based on things you’re into, and be part of an inspirational community. Although you can’t post blogs on Instagram, you can post photos and videos with relevant hashtags to help people find your company and/or product. You can also leave a link back to your website with each photo you post.
Vine Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your followers, customers, and potential leads to see. While each video is short, you can use that feature to capture quick, fun and/or hilarious videos related to your company, product, service, or the people behind the scenes at the company. This will allow people to see what a fun, down-to-earth company you are and what wonderful products/services you provide.
YouTube YouTube is a classic that will never die out. It is one of our favorite social media promotion ideas. Plus, it’s such a simple platform to use. You can share your videos with the world and gain more followers. Although YouTube has been around for some time, companies and businesses often fail to see its marketing value. People are constantly using YouTube to listen to music and watch funny clips, interviews, DIY videos, reviews, and so much more. So why not use YouTube to market your company? Create a short video about your product or put up testimonials from your customers. You can even create a “helpful tips” video that is relevant to what you sell or market.
Snapchat Snapchat has been out for a few years, but it is still relatively new. Lots of businesses have yet to realize how important Snapchat is for their business. On this app, people can share personal 10 second videos with their friends. However, recently, the app added a new tool. Now, businesses can share photos, videos, offers, and advertisements with their biggest fans, followers, and buyer personas. Businesses can even share video clips that sum up their recent blog’s topic. Not only are these photos and videos a great way to show customers and potential customers what your business is all about, but they attract those customers in a short amount of time. As a result, one of the best social media promotion ideas is using Snapchat. Why pay extra to promote a certain offer on Facebook when you can promote it for free on Snapchat?
Periscope This app was launched late in May 2015, making it one of the newest apps out there. The great thing about Periscope is that it lets you explore the world through the eyes of somebody else. Now imagine how useful that could be for your business! You can take a live video of what’s happening around your company, whether your company is made up of a small office space, a studio in New York, an at-home work area, or acres of farm land. Then, people from around the world can click to view your video and see what you’re up to. Not only does this help you get noticed all over the world, but it shows that you’re a “cool” company/business.
These amazing social media promotion ideas that rely on videos are a great way for your business to grow and be more recognized in the community. So try a few and see the difference they can make for your business!
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