If you’re reading this blog, then you probably get that traditional marketing methods are becoming both ineffective and expensive, and you know that by neglecting to market your business online, you’re missing out on the powerful business results that an effective internet marketing strategy can bring about. Besides, you live in the sunshine state, and it’s difficult to target your buyer personas in Orlando when it comes to your typical marketing techniques. As a result, you’re curious about the best strategies to effectively market online for this particular geographic location. That’s why, we’re going to dive into the most useful strategies for internet marketing Orlando.
Create Long Tail Keywords that are Geographic A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google and Bing or social media sites like Facebook, Twitter, and LinkedIn. More and more consumers are finding businesses online through keyword search. You can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to your business and that consumers are using to find you online. A great way to use this strategy and integrate your targeted geographic location is by adding Orlando to your long tail keywords. For instance, take a look at the keyword we’ve used in this blog. “Internet marketing Orlando” is both a long tail keyword (because it is detailed instead of vague) and it integrates a targeted geographic location. Using such a keyword with a geographic location helps people find you easily.
Optimize Your Website Now that you’ve chosen your keywords, you should increase your website’s chances of ranking for those keywords. Search engine optimization (SEO) is about doing just that! In order to optimize your website, you will need to do the following:
- Ensure that your page titles include a keywords and are fewer than 55 characters long. Be sure to use different page titles for each page. Each page is an opportunity to target keywords.
- Create meta descriptions for each page and blog. The meta description is not something that is visible on your web page. The short summary of the web page, which is usually included at the top of the pages source code in a tag is not used by the search engines for any SEO purposes. What the meta description is used for is to provide the searcher with a short description of the page (<150 characters to be exact) beneath each result. In fact, if a meta description is not included in the source code, then the search engine will usually display part of the content from the page in its place.
- Include some images. Images on a web page can enhance user experience. Just be sure not to use them excessively. And always include ALT text with the images so that people can find your site through looking up your images on search engines.
Publish Blogs and Offers Relevant to Orlando When blogging, take off your hat as a business owner or marketing manager and try to think like a magazine publisher. The goal of your business blog should be to publish valuable and non-promotional articles, much in the way a column or an article in an industry magazine would be. Yet, be sure that your topics are relevant to what you’re marketing, and use your long tail keywords with your geographic locations within your blogs, offers, and Call to Actions in order to better help people find your website and read your content.
Promote Your Content through Social Media Social media provides a platform for direct communication between your customers, prospects, and employees. What is more, it is a key driver of content distribution and brand visibility online. So be sure to do your internet marketing Orlando by sharing your blogs, business photos, helpful, relevant tips, and other links on your social media platforms such as Facebook, Twitter, Instagram, Google+, LinkedIn, among others. When you share and promote your content on these platforms, be sure to include your long tail keywords.
Optimize Your Marketing for Mobile Viewing If you are trying to market on the mobile web (and who isn’t in this day and age?), you need to consider the importance of creating quality content that can be easily consumed on mobile devices, such as smartphones or tablet computers. Therefore, be sure that you have a Responsive Web Design (RWD), which makes your website mobile-friendly and helps people view your site properly on any device. At the same time, make sure that any clickable buttons, videos, and links can be easily clicked on any mobile device.
Internet marketing Orlando isn’t difficult if you follow these best strategies. Soon, you’ll gain more leads through this simple but effective online marketing checklist.
Read another blog about IM tools you must have.