Posts Tagged ‘brand creation’
Quick Branding Tips to Help You with Corporate Identity
Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true!. Here are some suggestions for starting to brand your organization independent of your site:
Read MoreCorporate Storytelling Strengthens Customer Relations
Successful organizations fill their organization with the voice of the customer. Corporate Storytelling must begin with really getting to know what your customer thinks of your organization and its products/services. The obvious approach is to ask. Asking alone does not provide the complete answer. Listening to your customers’ stories is the single most important use…
Read More4 Common Myths About Corporate Identity
Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps questions like “who are we, what you do, who you sell to and why they buy from you?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are…
Read More10 Quick Tips to Follow for a Successful Brand Creation
The goal of the brand creation process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible…
Read MorePredicting Future Logo Designs by Looking at the past
Buyers are still buying—they are just buying differently. A large part of this difference is that a buying decision is emotionally based and no longer logically based. They are also buying by brand recognition for a strong brand develops emotions of trust and perceived quality. Thus, the concept of emotional branding has become part of…
Read MoreQuick Tips About Branding for Corporate Identity
Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true! Branding is important even for small corporations and businesses since it can help bring in more clients and customers. Here are some suggestions for starting to brand your organization independent of your site. Don’t…
Read MoreBrand Creation: How to Master Your Professional Brand
Did you know that having a strong brand online makes a big difference? Without that professional brand, lots of opportunities will pass you by. For instance, in this day and age, employers are constantly looking for potential new employees online. Similarly, business people use the internet to do research on potential new partners. As a…
Read More6 Blogs on Creating & Mastering Your Corporate Identity
Are you in the process of building your corporate identity? It might seem simple, but sometimes there’s more to branding than meets the eye. For instance, you have to place yourself in the shoes of your clients and customers. What sort of image would they be attracted to? With the following six blogs, you’ll finally…
Read MoreBrand Creation in 10 Simple Steps
This is a repost of an old blog that we thought would be helpful again. The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an…
Read More10 Helpful and Easy Steps to Brand Creation
Brands can be built up in an instant, and destroyed just as quickly. But “overnight success” isn’t really a good goal for a brand to have. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people than some flash in the pan fad, that’s…
Read More