Branding
10 Essential Steps to Your Brand Development Strategy
The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…
Read MoreHow to Stay Consistent with Your Corporate Identity
Corporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…
Read MoreCorporate Storytelling: Why Brand Needs Story
Story crosses borders, reconciling supposed opposites, and eroding false distinctions. What works in entertainment works just as well for B2C and B2B brands and communications. Think about it, people love stories! As human beings, we share stories every single day (unless we are hermits and live alone in the mountains). Gossip is a form of…
Read More4 Most Vital Steps for Your Brand Identity Development
Have you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one…
Read MoreYour Personalization Guide to Better Brand Development
Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According…
Read MoreWhy Corporate Storytelling is Essential for Your Brand
Storytelling has been around since the start of humankind. It is how we communicate ideas, share specific messages with one another, and even educate and entertain people. Telling stories is at the heart of our being, so much so that we even use stories in marketing. Commercials are filled with stories, because that makes people…
Read MoreBranding: 8 Misconceptions of a Brand
When we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when…
Read MoreBrand Creation: How to Monitor Your Brand
As part of your brand creation, you have to constantly monitor it. After all, people are talking about your brand. They’re blogging about your company. They’re mentioning their experience with your business on their own Facebook pages. They’re discussing your brand in groups on LinkedIn and posting videos about it to YouTube. In short, there’s…
Read MoreQuick Branding Tips to Help You with Corporate Identity
Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true!. Here are some suggestions for starting to brand your organization independent of your site:
Read More4 Common Myths About Corporate Identity
Corporate identity is the “persona” of your organization. As part of your brand, corporate identity helps questions like “who are we, what you do, who you sell to and why they buy from you?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are…
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