Branding
5 Blogs on Making an Incredible Business Logo Design
A business logo design is one of the very first things visitors to your site notice, and if done correctly, it becomes a memorable image in customers’ minds. For that reason, this year, be sure to make an outstanding design that expresses your company’s story in a unique, creative way. Here are five blogs on…
Read MoreHow You Can Uphold a Consistent Corporate Identity
While your logo is a very important aspect of your company’s brand, since it is the first image your customers and clients think of when they think of you, it is not the only element that shapes your brand. There are many ways to build corporate identity and maintain it as a company in order…
Read MoreBest Practices for Creating a Logo Design
Mascot Logo Design – 10 Best Blogs to Follow
The popularity of Mascots, continue to grow and expand as part of marketing and advertising. Marketers realize that mascot logo design and implementation is an important part of any marketing strategy. Why? because we are visual creatures. Thus providing visual stimulation to our buyers is important. Besides with mascots we can humanize our products and…
Read More2015 Corporate Identity Trends
2015 trends for corporate identity are reflected in two major areas: The type of brand and design considerations. branding, identity & logo design is a crucial element to your general marketing strategy in the world. Remember your brand is more than just a logo or company icon. It is how you present to and how…
Read MoreBrand Creation takes energy, a light hearted Glossary of Brand
A Glossary of Brand – A light-hearted look at brand creation Brandiose – A glaringly obvious overestimation of a brand’s unimportance in the world. Also referred to as Delusions of Brandeur Brandwidth – The maximum amount of potential the brand can reach. Mathematically equivalent to the number of Facebook “likes” a brand’s page may garner.…
Read MorePersonalization guide – Brand Development Strategy
Personalization technology allows us to treat the people we’re marketing to more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website, or receiving one of your emails, people want to see information that is relevant to them.…
Read MoreGen Z and Millennia Want Different Things From Brands
Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus’ Cassandra Report. But Gen Z—the younger of the two so-called “digital native” generations—is much more tolerant of online advertising on the whole. Twenty-eight percent of Gen Z consumers surveyed said they want marketers to reach…
Read MoreMastering Your Professional Brand – Important Part of Brand Creation
It is important to have a strong brand online. Employers use the internet to learn about potential new employees. Business people use the internet to do research on potential new partners. Marketers use the internet to connect with thought leaders and promote content. These are just some examples. If you do not have a strong…
Read MoreThe Basics of Brand Creation
A brand is more than just an attractive Logo or a catchy tagline. These are actually only 9 second mind triggers to your image, promise, and core values of your organization. Thus brand creation is important.
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