Digital Marketing/Advertising Insights

Web Content Writer Guide to Building Killer Content

By Denise Parkhill | May 29, 2015

Your probably have heard this a thousand times but any effective web content writer will constantly focus on two things:

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Business Blogging, aid for the Blog Writer

By Jack Manhire | May 27, 2015

Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have  55% more website visitors. B2C companies that blog get 88% more leads/month than those who don’t. B2B companies that blog get 67% more leads/month than those who don’t. But merely blogging won’t dramatically transform your marketing. Your blog has to be…

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Social Media Promotion Ideas Social Media Advertising

By Denise Parkhill | May 21, 2015

This blog walks you through the social media promotion ideas of making successful advertising campaigns across the three main social media platforms: Facebook, Twitter, and LinkedIn.

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Marketing Analytics for Business Blogging for creating leads online

By Denise Parkhill | May 8, 2015

Measuring your business blog can be a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal. Once…

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9 Best Blogs to Follow about Social Media Marketing

By Denise Parkhill | May 6, 2015

Social Media (SM) channels have become a major part of a marketing strategy.  That being said, the rapid growth of social media channels both in capabilities and number of new channels, have caused marketing managers to utilize social media for leads and customer generation. On average, marketers spend between four and six hours on social…

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