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As marketers we’re constantly reading blog posts, soaking in new tips and tricks, thinking of our next campaigns, testing email subject lines, meeting about promoting new products, and talking about social media strategy (to name a few common tasks). Underneath all of this hustle and bustle, there’s the underlying notion that what we do as…
Read MoreAccording to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their Android, continue on a tablet, and finish on a laptop. A good mobile marketing means creating a seamless, optimized experience on each of these…
Read MoreIf a visitor is new to your blog, they’re likely going to need some convincing that it’s worth coming back to time and time again. Just as with any effective call-to-action, you need to clearly demonstrate that value of subscribing to your blog. Explain what the visitor will get from the blog when subscribing. You’ll…
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