Digital Marketing/Advertising
3 Lead Generation Tips for Content and Offers
Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable and helps with lead generation. Whether…
Read MoreHow to Create the Best Web Design for Lead Generation
A successful website is one that allows visitors to browse through without feeling overwhelmed. At the same time, a successful website also works to grow your business by drawing leads in and turning them into customers. For that reason, it is important to create the best web design for lead generation tool you can. Not…
Read MoreInternet Marketing: Create a Keyword Strategy
Previously, we wrote a blog titled Internet Marketing Orlando Guide: Optimize Your Website. Today, we are moving on to the next chapter of this guide: building a keyword strategy. A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like Google…
Read MoreHow You Can Use YouTube Live Stream for Marketing
YouTube Live Stream recently kicked off, and you may or may not have already seen some live streams of your favorite YouTubers/channels. While YouTube has always been famous for letting individuals put up videos of themselves or something they filmed in order to reach a large following of fans who enjoy watching them, it has…
Read MoreHow to Create an Amazing Web Design for Lead Generation
A successful website is one that allows visitors to browse through without feeling overwhelmed. At the same time, a successful website also works to grow your business by drawing leads in and turning them into customers. For that reason, it is important to create the best web design lead generation tool you can. Not only…
Read MoreHow to Market Your Business with Pokemon GO
Pokemon GO is the new trending app game by Nintendo that’s making people get up and walk outside more. This nostalgic game is taking teens and young adults back to their childhood, and even older generations are joining the excitement. “Gotta catch ‘em all” has become a common phrase to hear in public, and even…
Read MoreIs Email Marketing Still Effective?
Email – Dead or Alive? VERY MUCH ALIVE. So how can email marketing help my company? Based on recent studies, email marketing is found to have the highest ROI (Return on Investment). Email helps with: Building relationships Brand Awareness and Trust Lead Generation Boosting Social Interaction Nurturing Relationships Driving Sales Building Customer Loyalty Educate or…
Read MoreTerrible Advice from an Inbound Marketing Consultant
Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing, and other traditional advertising. These are considered outbound marketing. Here is some of the worst advice you could ever…
Read MoreThe Best and Worst Email Marketing: Growing Your List
Email marketing is only as good as the quality of your recipient list. Each year there is a natural decay that happens in email marketing lists that reduces the effectiveness of email as an influencer. People leave their companies, get married and change their names—life happens. In B2B marketing, on average lists only retain 75%…
Read MoreTips on Writing Websites for Lead Generation
So often we consider SEO content and only SEO considersations. Yes, it is important to drive visitors to your website, but if all they do is visit, where is the ROI (Return on Investment) for your site? Just visiting does not permit you to proactively market them with follow-up content, emails, etc. It may be…
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