Insights
The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets…
Read MoreIt is important to include corporate storytelling in business. Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should…
Read MoreCorporate identity is important for the success of your business. If you do not have a business identity, then that means your business lacks a vision. How can you grow your business if you do not have a story and goal in mind and cannot invasion a future for your business? Having a strong sense…
Read MoreUI design (user interface) is all about the ease of access of a website or device. For instance, if a user cannot easily move around your site, then you have a poor UI. However, if all the links and tabs work properly and your text and images are clear and in the right locations, then…
Read MoreWelcome to the new year, where you get a clean slate and can work on your goals with new hope! This is the perfect time of year to improve your internet marketing. If you have been struggling in the past to grow your business online and gain more followers, then it is time to change…
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