Insights

The Power of Your Business Story and How to Tell It

By Jack Manhire | March 29, 2017

What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set…

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UI and UX Design: What Is the Difference?

By Jack Manhire | March 24, 2017

User Interface (UI) and User Experience (UX) make up a successful website. However, they also come together to make up other tools, such as ATM machines, software, electronics, kiosks, self-pay machines, and so much more. UI and UX design are not the same, but they work side by side. One without the other creates something…

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Breaking Down the Myths on Corporate Identity

By Jack Manhire | March 20, 2017

Corporate identity is the “persona” of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?” Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often…

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How to Create a Great Web Design for Lead Generation

By Jack Manhire | March 16, 2017
UI and UX

A successful website is one that allows visitors to browse through without feeling overwhelmed. At the same time, a successful website also works to grow your business by drawing leads in and turning them into customers. For that reason, it is important to create the best web design lead generation tool you can. Not only…

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Why Your Website Desperately Needs a Responsive Design

By Jack Manhire | March 15, 2017

What exactly is responsive web design and why is it important—nay, crucial—for your business? A website with an Orlando responsive design is simply a site that works flawlessly on both a desktop computer and any mobile device. And this is crucial because a website that is not responsive is simply not a good website. In…

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Bring Your Story to Life

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