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Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus’ Cassandra Report. But Gen Z—the younger of the two so-called “digital native” generations—is much more tolerant of online advertising on the whole. Twenty-eight percent of Gen Z consumers surveyed said they want marketers to reach…
Read MoreHow to Generate More Leads through Strategic Content Distribution Content Promotion is important when providing inbound marketing consulting. You’ve just created a piece of content for lead generation! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people…
Read MoreSEO Page Analysis – Local search queries differ from conventional searches in that you are adding a “where” component such as an address, a city or a zip code to the “what” component (keyword, product, service etc) that you are looking for. Consumers have always been in the need for local products and services. What’s…
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