Insights

How to make effective digital presentations

By Diane Manhire | May 15, 2015

In today’s world of digital platforms and the world wide web, effective digital presentations are important to all applications and ages. This range expands young child learning to adult skills development. It spans formal training to how-to and help services. This blog contains several blogs that address this key topic of creating effective digital presentations.

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10 SEO myths you should leave behind for SEO page analysis

By Jack Manhire | May 13, 2015

Over the last decade of SEO, we’ve seen remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages using SEO Page Analysis; and in how marketers effectively influence the engines to send them traffic. But, in spite of these monumental shifts, a shocking amount of misinformation…

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Marketing Analytics for Business Blogging for creating leads online

By Denise Parkhill | May 8, 2015

Measuring your business blog can be a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal. Once…

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9 Best Blogs to Follow about Social Media Marketing

By Denise Parkhill | May 6, 2015

Social Media (SM) channels have become a major part of a marketing strategy.  That being said, the rapid growth of social media channels both in capabilities and number of new channels, have caused marketing managers to utilize social media for leads and customer generation. On average, marketers spend between four and six hours on social…

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Brand Creation takes energy, a light hearted Glossary of Brand

By Jack Manhire | May 1, 2015

A Glossary of Brand – A light-hearted look at brand creation Brandiose – A glaringly obvious overestimation of a brand’s unimportance in the world. Also referred to as Delusions of Brandeur Brandwidth – The maximum amount of potential the brand can reach. Mathematically equivalent to the number of Facebook “likes” a brand’s page may garner.…

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