Insights

Quick Tips About Corporate Training Materials

By Diane Manhire | April 29, 2015

The digital world as experienced through the web, mobile devices and even social media has had an impact on corporate training material. The following is a list of blogs that can be used as resources when developing corporate training material.

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Marketing Analytics is Important for Creating Leads online Part II

By Denise Parkhill | April 22, 2015

This blog is part 2 on creating leads online with inbound marketing analytics. In part 1 we addressed Website Performance measurements. In this blog, we will view the use of creating leads online with analytics as they relate to SEO

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Marketing Analytics – important for creating leads online

By Denise Parkhill | April 17, 2015

Analytics can be a great way to help you identify those tactics that are creating leads online. Consider the following four main benefits of measuring your inbound marketing. Identifying what’s working. Identifying what’s not working. Identifying ways to improve. Implementing more of the tactics that work to improve marketing performance. Regularly measuring and analyzing your…

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Social Media Marketing Services – Social Media Benchmarks for 2015

By Jack Manhire | April 15, 2015

Insights into how 7,000+ real-world businesses utilize social media marketing services and how their efforts are paying off. The numbers, oft-quoted, are still staggering … Twitter has 284 million monthly active users. Instagram has 300 million actives. (For comparison, the fourth most populous country in the world, Indonesia, has a population of merely 255 million.) Facebook,…

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Personalization guide – Brand Development Strategy

By Jack Manhire | April 7, 2015

Personalization technology allows us to treat the people we’re marketing to more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website, or receiving one of your emails, people want to see information that is relevant to them.…

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