Posts Tagged ‘inbound marketing’
6 leads online generating tactics for mobile marketing
Using mobile marketing to generate leads online may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel. Generating leads through mobile marketing requires taking a step back and thinking about ways you can optimize the information and…
Read MoreCross-Media: An Answer to Integrated Marketing Services
Cross-media marketing is being used more and more for marketing businesses and integrated marketing services. After all, with the growth of social media platforms, there are more opportunities to get the attention of potential customers. In this day and age, it’s almost impossible to succeed simply by sending people advertisement in the mail. It’s even…
Read More9 Best Blogs to Follow about Social Media Marketing
Social Media (SM) channels have become a major part of a marketing strategy. That being said, the rapid growth of social media channels both in capabilities and number of new channels, have caused marketing managers to utilize social media for leads and customer generation. On average, marketers spend between four and six hours on social…
Read MoreMarketing Analytics is Important for Creating Leads online Part II
This blog is part 2 on creating leads online with inbound marketing analytics. In part 1 we addressed Website Performance measurements. In this blog, we will view the use of creating leads online with analytics as they relate to SEO
Read MoreMarketing Analytics – important for creating leads online
Analytics can be a great way to help you identify those tactics that are creating leads online. Consider the following four main benefits of measuring your inbound marketing. Identifying what’s working. Identifying what’s not working. Identifying ways to improve. Implementing more of the tactics that work to improve marketing performance. Regularly measuring and analyzing your…
Read MoreA Guide to Content Promotion for Inbound Marketing Consulting
How to Generate More Leads through Strategic Content Distribution Content Promotion is important when providing inbound marketing consulting. You’ve just created a piece of content for lead generation! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people…
Read MoreHow sales can use social media marketing to close more deals
Social media’s strength for businesses has always been in its ability to scale personal interactions. It is often looked upon as a marketing function and not part of the sales process. However, social media marketing allows the sales person to cultivate conversations with the character identifiers social media profiles provide. Often sales require a constant…
Read MoreGenerating Leads w/Mobile Marketing, a Need for Responsive Web Design
Mobile marketing is as simple as optimizing your marketing strategies for the people using a mobile device – not the device itself. According to a to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. This means that an individual could start reading your content on their…
Read More10 Things to Cut From Your Integrated Marketing Services
INTRODUCTION TO INTEGRATED MARKETING SERVICES The fast-paced world of integrated marketing services — with all its technological advancements and interactive improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably…
Read MoreThe Worst Advice We Ever Heard from an Inbound Marketing Consultant
Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing and other traditional advertising. These are considered outbound marketing.
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