Digital Marketing/Advertising Insights
Email – Dead or Alive? VERY MUCH ALIVE. So how can email marketing help my company? Based on recent studies, email marketing is found to have the highest ROI (Return on Investment). Email helps with: Building relationships Brand Awareness and Trust Lead Generation Boosting Social Interaction Nurturing Relationships Driving Sales Building Customer Loyalty Educate or…
Read MoreInbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing, and other traditional advertising. These are considered outbound marketing. Here is some of the worst advice you could ever…
Read MoreSo often we consider SEO content and only SEO considersations. Yes, it is important to drive visitors to your website, but if all they do is visit, where is the ROI (Return on Investment) for your site? Just visiting does not permit you to proactively market them with follow-up content, emails, etc. It may be…
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