Lead generation occurs through many different marketing approaches and online presence. However, a big way to generate leads online is through your landing pages. Without these essential pages, you would never gather important information on your prospective buyers and customers, and you would never generate leads. In fact, all your digital marketing efforts are meant…

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Whether you’re starting a business or a service, you should utilize digital marketing in order to grow your customer and client list and reach more people. Though, you can’t simply start digital marketing without a plan. There are a couple of areas you must prepare ahead of time. Here are some strategies to help your…

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Using mobile marketing to generate leads online may not be as straightforward as your other lead generation tactics, but it is a profitable and efficient way to reach your audience through a constantly growing channel. Generating leads through mobile marketing requires taking a step back and thinking about ways you can optimize the information and…

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Cross-media marketing is being used more and more for marketing businesses and integrated marketing services. After all, with the growth of social media platforms, there are more opportunities to get the attention of potential customers. In this day and age, it’s almost impossible to succeed simply by sending people advertisement in the mail. It’s even…

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Social Media (SM) channels have become a major part of a marketing strategy.  That being said, the rapid growth of social media channels both in capabilities and number of new channels, have caused marketing managers to utilize social media for leads and customer generation. On average, marketers spend between four and six hours on social…

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Analytics can be a great way to help you identify those tactics that are creating leads online. Consider the following four main benefits of measuring your inbound marketing. Identifying what’s working. Identifying what’s not working. Identifying ways to improve. Implementing more of the tactics that work to improve marketing performance. Regularly measuring and analyzing your…

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How to Generate More Leads through Strategic Content Distribution Content Promotion is important when providing inbound marketing consulting. You’ve just created a piece of content for lead generation! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people…

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